I was at my brother’s place and they have Foxtel which also have lots of Indian channels. According to Indian channels only “Fair is beautiful”. In a half hour of watching the TV, I saw more than a dozen fairness cream ads not only for the face but for the body as well and it is not limited to woman alone. They have special fair and handsome cream for men as well.
I do remember watching some of these ads while in Nepal and it seems like they don’t consider anyone with brown or black skin beautiful.
According to an article by Shantanu Guha Ray, sales are outstripping both Coca Cola and tea. Products with names like ‘Fair and Lovely’ and ‘White Perfect’ are selling by the millions, and men are increasingly getting involved. Only fair is beautiful in India. In a society obsessed with ‘white skin’, fairness is a benchmark for beauty, particularly in the case of women.
Look at some of the ads below and you will understand what I mean.
And it’s not just India, in Nepal as well as other Asian country have similar concept and fair skin is consider beautiful.
Most Nepali people consider lighter brown skin more attractive. If you’re a young Nepali girl running around outside you usually have an aunt, grandmother or an older family friend yelling at you to get inside “before you get too dark.” And if you do tan somebody is going to make a comment about it and note: it’s never positive.
Some ads from around Asia for whitening cream and lotions.
While talking about skin, one of my Chinese friends told me that the Chinese are obsessed with white skin as well. She said that skin colour is directly connected to class in China.
If your skin is dark it is like you work in the fields and working in the fields means you are poor. So a woman should always have fair skin otherwise people will think you’re a peasant
I am brown skinned and I have somewhat felt uncomfortable about my skin while I used to live in Nepal; especially when someone commented on it or compared me with my fairer cousins.
But it all changed when I came to Australia. Here everyone loves my brown skin. I get so many compliments on my brown skin that I am happy to be brown. It seems ironic given that many fair-skinned Americans and Europeans use tanning salons and fake tan cream to darken their skin; it’s a whole different world.
When I went to Nepal for my wedding, I received many suggestions from relatives to bleach the skin to look beautiful as a bride but I refused. I am comfortable in my skin and I don’t want to use chemicals on my skin.
I am happy with who I am and beauty is not just what you can see. I believe that you are truly beautiful if you are beautiful inside as well as outside.
There are many people like Waris Dirie, Naomi Campbell, Halle Berry, Gisele Bundchen who don’t have fair skin but are very beautiful.
So for the people from Nepal, India and China and other Asian countries where fair is beautiful, are the people I just mentioned considered not beautiful?
So why are people so concerned about their skin colour? Have your say.
Take care everyone and have a great weekend,
M from nepaliaustralia
You may also like :
|*Varsha Thapa: First international fashion model from Nepal||*Prabal Gurung : A Fashion designer from Nepal||*Aastha Pokharel representing Nepal on Asia’s Next Top Model|